Monday, December 3, 2012
Camagwini
NATIVE Rhythms Productions and Sony Music announced the completion of Eastern Cape-born recording artist Cama Gwini’s latest single, Jikel’emaweni, last week.
ENIGMATIC SONGSTRESS: Eastern Cape-born musician Cama Gwini will launch her new album ‘Re-birth’ next month. Picture: FILE
The official pseudo video of the song was released on YouTube last Wednesday.
This time, the enigmatic songstress has chosen to separate her name, Camagwini, to Cama Gwini, drawing a clear separation from the past, and a notable move into a new future.
She will launch her new album Re- birth, produced by new kid on the block Jonny Joburg, next month.
Earlier on in the year, the Afro- soul singer had social networks buzzing at news of her sudden “passing” in May, only to surface a day after the rumours, claiming it was a sick joke by one of her cousins.
At the time, fans on social networks Facebook and Twitter thought it was a sick marketing ploy for her upcoming album, which Native Rhythms had denied any existence of at the time.
Re-birth is expected to showcase Gwini’s growth both musically and spiritually.
Native Rhythms Productions said the new album marked the return of the prodigal daughter.
“After years of self-imposed musical exile – and an outcry from fans who wish to remain inseparable from her natural magnetism – seeking more music – sees the enchanting Gwini responding to a musical calling with absolute clarity – in her intent and determination – to claim her space with complete differentiation,” the recording company said.
Gwini broke onto the music scene in the late 2000s with a bold sense of style that received some criticism.
With this album, Gwini shows a distinct and deliberate move towards a sound that is more global, pop-rock, yet soulful and smooth.
Her African pedigree is still evident in her vocal improvisation, and sparse chants.
“Re-birth means so many things to me,” Gwini said.
“It is a positive change and represents enlightenment – it is the power within all of us, in order for that power to reveal itself we need to exercise it. I call the exercising process the ‘re-birthing process’”.
“I went through a re-birthing process which is the change in mind, heart, thought, and words.
“In order for me to see myself as the universe sees me – completely, wholly, and perfectly – I needed to discipline myself and enter the universe. That was the re-birthing process.
“This album is called Re-birth because everything is new and different from my previous albums.
“This will be noticeable on the new album sleeve which juxtaposes the rural and the futuristic in one and represents the move from a traditional Xhosa sound to an Afro- futuristic sound I prefer to call Afro- rock
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